To keep recipients permanently engaged, it is important to tailor newsletters to their situations and needs. This can Business Email List be done in three ways: Automatic campaigns Dedicated mailings Dynamic Blocks 1. Automatic campaigns In addition to enriching profiles when someone clicks on a link, you can also use this action as a starting point for an automatic campaign. In the Business Email List previous example, you set up a follow-up email specifically about tablets, which will be sent a week after clicking the 'tablets' link. Another trigger is Business Email List linking viewed pages on your website or products in your webshop to the content of mailings.
If your customers are logged in with a user account and view certain products or categories, it is possible to Business Email List have these products appear in your mailings. I don't just mean the shopping cart campaigns, but also newsletters that respond in terms of Business Email List content to the pages or products viewed. Automatic mail campaigns Is that just a coincidence, just checked a few Business Email List phones, a day later this email in my inbox! 2. Dedicated mailings Do you have enough people in your target group who meet a certain condition, such as a (completely) completed profile field? Then you create a specific newsletter aimed Business Email List at people with this profile field.
The difference with an automatic campaign is that you can let current events play an important role here, while with pre-set marketing automation the emails are set more generally. 3. Dynamic Business Email List Blocks The way that is most effective, but takes relatively little time, is to use dynamic fields and blocks in your mailings. You send one newsletter to everyone, but let the Business Email List content depend on the profiles of the recipients. In most e-mail tools you set this per block/article, by indicating which part of the recipients should see that Business Email List content. Does a receiver not meet the condition of such a block?