Regularity is very important here. The SEO campaign is mainly the publication of new content and its subsequent optimization. Without it the business will not move forward. No amount of links will help if you don't have anything to link to these subpages must exist. When it comes to positioning a company blog I have to mention its form. The ideal option is to write evergreen content they are always up to date. Writing about momentary trends etc. always reduces effectiveness because such an article is in the wave for a short period of time. On the other hand content written for the problems of potential customers will generate traffic and their regular publication will constantly increase this volume.
In the case of software houses or IT companies looking for employees it is advisable to write separate blogs one for potential customers with business knowledge solutions to their Latest Mailing Database problems the second for potential candidates with the knowledge that is needed in their work A potential customer can enter a phrase like how to speed up service in a restaurant if you are making mobile applications you are definitely able to solve this problem or show a case study from a similar implementation.
By sharing valuable content you build a brand whether in the eyes of customers or among potential employees. Presence in Google is brand building after all no one will visit your website and send a query after a minute. Such a person must know you and you can achieve this by writing content possibly adding remarketing which will increase the number of touchpoints with your brand. Thanks to SSR Google will receive prerendered URLs and the crawling process will be much easier. In addition using SSR significantly reduces the number of errors that may occur during the website implementation process.