When we talk about performance a close eye on the overall performance of paid campaigns, including leads that come in over the phone. That is, it is not enough to count the delivered form or chat leads, after all, this is not the complete ROI of the campaigns. One of the tips is to integrate Call Tracking into the client's IVR system. In this way, the media professional can align the number of leads that reached the client with the exact objective of the campaign. For example, ensuring that leads that arrive through paid campaigns with a sales objective are really looking for products or services.
Call Tracking for Sales To talk to the agency's sales professional, you must bear in mind to understand the format of each client's business model. When we talk about Call Tracking, the most important question is about the role of the telephone in the client's sales process and how leads arrive through this channel. In addition, Caio reinforces that today voice appears as perfect mobile number list do a trend in the market and that agencies need to keep in mind that the telephone is still a high-volume channel of contact. The golden tip is to work on selling the agency's services with the delivery of value for each package. For example, an agency that works with inbound marketing instead of offering products like CRM or Call Tracking, can work with arguments for improving performance and managing the leads delivered. Call Tracking for service.
The first question asked to the service professional is: what do you deliver to your customer, is it data or information? This is the key question that will differentiate the agencies' delivery to their clients. Charles raises an example of the brutal difference between PhoneTrack customers who instruct their customers to use the data and information generated by Call Tracking strategically from those who only deliver reports. Simply put, the focus is not just on delivering numbers but on guidelines on what to do with the data generated. The chat also collided with the use of Speech Analytics as a way to analyze in depth the main keywords spoken by telephone leads and how to improve the customer experience just by understanding their needs. So, want to understand more about Call Tracking? Check out the complete guide.