Earlier this week, Marketo hosted a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on Special leads stage were the CMOs of Equinox, Bloomberg, and Mashable. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the Special leads next three to five years will bring. What follows is a recap of the discussion as covered by Mashable:
Monday morning in Austin, dozens of marketers converged Special leads at the Marketo Engagement Lounge to discuss the modern marketing landscape. The lively panel of CMOs—Dierdre Bigley of Bloomberg LP, Carlos Becil of Equinox, Sanjay Dholakia of Special leads Marketo and Stacy Martinet of Mashable—touched on storytelling, organizing successful marketing teams, how best to leverage real-time data and more. To kick off the Special leads conversation, the CMOs talked about the role of marketing today.
They acknowledged that a brand is what the audience Special leads says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. “The role of marketing today is to bring the brand to Special leads life,” said Becil, adding that the field of marketing today spans communications, digital media, technology, content and more, citing Equinox’s Q blog and data-driven Pursuit cycling class as examples of the varied efforts that fall into his purview.